Our proprietary process combines the strongest event staff in the business with proven direct marketing tactics to create huge ROI for your store. Proven direct mail creative, database management, conquest acquisition, online lead generation, BDC appointment setting, and pre-sale preparation are all keys to our successful events and record-setting results.
As a preferred/approved vendor for most of the biggest dealership groups in the country, our results speak volumes all across the nation. The average ROI directly off our marketing is near 500% in gross profit but the additional profit from clean trade-ins purchased and re-sold at the right number can double that number. On top of the knowledge and training that your sales team retains after the sale, an RMI event may be the most efficient, effective marketing you’ve ever done.
Our direct mail makes the difference. Our process for cleaning and handling your customer data is one of the most detailed in the industry. We process your data by hand and scour each and every record line by line correcting any mistakes that happen when your staff inputs the sale and use the National Change of Address Registry to make sure your records are up-to-date and your letters reach your target prospect .
We own and operate over 600 internet websites, micro-sites and lead portals designed to drive traffic to our BDC appointment center for your event. These include factory-branded sites for Black Book trade values and buy-back events, seasonal promotions, OEM quarterly events and personalized execution for your geographic region or store. All constructed to capture the most leads to convert to appointment and sales at your dealership.